Synthetic Populations
High resolution synthetic societies at global scale. All of humanity, individually, locally, globally, coherently — with emotions, cultural heritage, families, and social networks.
Human societies are not language models.
We have trained AI on decades of research into human behaviour. This is the result.
We model the behaviour of humanity. Individually. Locally. Globally. Coherently.
Our synthetic populations cover all of humanity — their emotions, habits of thought, cultural heritage, families, and social networks. No need for interviews; no need for field research. FHSR infrastructure is ready for any population on Earth, including the ones that are hard to access.
Governments and corporations spend billions on outdated models and hallucinating AI that cannot simulate how real people think, feel, and act. FHSR takes state-of-the-art behavioural and cognitive science and delivers empirically-grounded, data-driven emulations.
Humanity in your pocket.
Decision Intelligence
AI platform that designs and tests policy, marketing, and strategy. Reduces the cost of wrong decisions and improves targeting. Sandboxing allows innovation at a scale impossible before.
Culturally Accurate
Hostile testing by domain experts. Users could not distinguish synthetic populations from real people — the first behaviour system to clear a culturally sensitive Turing test.
Thirty years of work, in one system
Behavioural Realism
Difficult to replicate combination of knowledge: economics, anthropology, network science, mathematics, human evolution, demography. 30+ years of accumulated expertise.
Factory Know-How
Accumulated production know-how currently building v3, designing v4. Proprietary data pipeline refined over three decades.
Global Scale
All of humanity, individually, locally, globally, coherently. No competitor operates at this scale.
Verified Accuracy
Hostile testing by domain experts. Zero hallucinations found. Participant reactions ranged from 'This is spot on.' to 'Are you rigging this?'
Culturallyaccurate
"It knew an Emirati household decides differently from an expat household on the same street. No one else has modelled that."
"It understood the interior provinces the way a Panamanian does — not the way a dataset does. The indigenous comarcas were not an afterthought."
"It reproduced the North–South divide without being told, and priced family inheritance the way Italian families actually behave."
"It separated the Mittelstand buyer from the Hanseatic one with a precision I have only seen from decades of field research."
Target Verticals
Enterprise AI
Decision support, scenario planning, risk modelling for global corporations.
Government & Policy
Policy design, testing, and forecasting for ministries and multilateral institutions.
Financial Services
Consumer behaviour modelling, credit risk, market simulation for banks and insurers.
Marketing & AdTech
Audience simulation, campaign testing, brand perception modelling at scale.
Healthcare & Pharma
Patient behaviour, drug adoption, public health intervention modelling.
Real Estate & PropTech
Neighbourhood dynamics, demand forecasting, urban planning simulation.
No system combines anthropologically accurate populations with coherent, generative behaviour at global scale. We do.
Ready.
Every population on Earth, accessible on demand — including the ones fieldwork could never reach.
Living societies.
Not a synthetic dataset. Emotions, families, and cultures.
Proven science.
Not agent-based toys. Thirty years of behaviour science.
Globally coherent.
Every population on Earth. Individual, local, global — in a single system.
Founder & CEO
Tamas David-Barrett
30+ years of modelling human behaviour. Teaches at Oxford and Ecole des Ponts. Economic and agent-based models of 35+ countries; has worked in 65+ across Europe, the Middle East, Latin America, and Asia.
Rare combination of deep academic expertise and commercial delivery. Behavioural economics, evolutionary anthropology, network science, and mathematical modelling — unified in a single system.
Contact
Humanity in your pocket.
A live demonstration of the platform, for enterprise and government teams.