Society World Model
We model the behaviour of humanity — individually, locally, globally, and coherently. 98.8% of people alive. Around 9,000 cultures. Emotions, cultural heritage, families, and social networks — inside one coherent world. The populations already exist. Even the inaccessible ones. New question, same world.
Most AI predicts words. FHSR models what people do next.
- Society World Model — humanity, modelled as living societies. 98.8% of people alive. Around 9,000 cultures.
- Decision intelligence — test policy, strategy, and products before launch.
- Coherent behaviour — people act inside families, cultures, markets, and institutions.
Inside the model
Unified sciences of humans. Millennia of knowledge. One world model.
- Behavioural realism — a difficult-to-replicate combination of economics, anthropology, network science, mathematics, human evolution, and demography.
- Population factory — proprietary, global, and built to evolve.
- Global scale — 98.8% of people alive and around 9,000 cultures. No competitor operates at this scale.
- Continuous validation — built into every generation and every product.
What the model changes
- Business — enter markets, launch products, and move organisations with the human response in view.
- Government — test policy, implementation, and public response before rollout.
- Financial Services — consumer behaviour modelling, credit risk, market simulation for banks and insurers.
- Marketing & AdTech — audience simulation, campaign testing, brand perception modelling at scale.
- Healthcare & Pharma — patient behaviour, drug adoption, public health intervention modelling.
- Real Estate & PropTech — neighbourhood dynamics, demand forecasting, urban planning simulation.
Why FHSR
No other system combines statistically grounded populations with coherent, generative behaviour at global scale. FHSR does.
- Ready. No interviews, no field research. Every population on demand.
- Living societies. Not a synthetic dataset — emotions, families, and cultures.
- Proven science. Not agent-based toys — thirty years of behaviour science.
- Globally coherent. Every population on Earth, in a single system.
Team
Tamas David-Barrett — Founder & CEO. Thirty-plus years of modelling human behaviour. Oxford and École des Ponts. Economic and agent-based models of 35+ countries. Advised governments across Europe, the Middle East, Latin America, and Asia. Behavioural economics, evolutionary anthropology, network science, and mathematical modelling — unified in a single system.
Orsi Adam — Coordination, operations, and investor relations.
Supported by advisory board and senior advisors from Oxford, LSE, and leading research institutions; a network science expert; and heads of product and IT operations.
Investment opportunity
FHSR's Pre-Series A round is currently open. Deal terms, investor materials, and the full deck are available on request.
- Defensible knowledge — thirty years of behavioural science, demography, and network modelling captured in one production system.
- Scalable SaaS — API-first platform; marginal cost of serving additional clients approaches zero.
- Enterprise contracts — POCs with enterprise and government clients already in progress. Clear path to £1B SOM within five years.
- Timing — synthetic data and digital twin markets growing 35%+ annually. First-mover advantage in behaviour-accurate simulation.
Contact
Tamas David-Barrett, CEO & Founder — tamas@fhsrglobal.com
Orsi Adam, Coordination — orsi@fhsrglobal.com
FHSR LTD — Oxford, United Kingdom — fhsrglobal.com
Enquiries from enterprise, government, and institutional investors receive a reply within five working days.