What we do
We model the behaviour of humanity — individually, locally, globally, and coherently. FHSR produces synthetic populations covering all of humanity with emotions, cultural heritage, families, and social networks. No interviews. No field research. Ready for any population on Earth, including the ones you cannot access.
Governments and corporations spend billions on outdated models and hallucinating AI that cannot simulate how real people think, feel, and act. FHSR is the system that does.
- Synthetic Populations — high-resolution synthetic societies at global scale, with emotions, cultural heritage, families, and social networks.
- Decision Intelligence — AI platform that designs and tests policy, marketing, and strategy; reduces the cost of wrong decisions and improves targeting.
- Zero Hallucinations — three months of hostile testing in January 2026 found zero hallucinations. The first behaviour system to pass that test.
Technology
Thirty years of work, in one system
- Behavioural realism — a difficult-to-replicate combination of economics, anthropology, network science, mathematics, human evolution, and demography.
- Factory know-how — accumulated production pipeline currently building v3, designing v4.
- Global scale — economic and agent-based models of 35+ countries. No competitor operates at this scale.
- Verified accuracy — three months of hostile testing in January 2026; zero hallucinations.
Target verticals
- Enterprise AI — decision support, scenario planning, risk modelling for global corporations.
- Government & Policy — policy design, testing, and forecasting for ministries and multilateral institutions.
- Financial Services — consumer behaviour modelling, credit risk, market simulation for banks and insurers.
- Marketing & AdTech — audience simulation, campaign testing, brand perception modelling at scale.
- Healthcare & Pharma — patient behaviour, drug adoption, public health intervention modelling.
- Real Estate & PropTech — neighbourhood dynamics, demand forecasting, urban planning simulation.
Why FHSR
No other system combines statistically grounded populations with coherent, generative behaviour at global scale. FHSR does.
- Ready. No interviews, no field research. Every population on demand.
- Living societies. Not a synthetic dataset — emotions, families, and cultures.
- Proven science. Not agent-based toys — thirty years of behaviour science.
- Globally coherent. Every population on Earth, in a single system.
Team
Tamas David-Barrett — Founder & CEO. Thirty-plus years of modelling human behaviour. Oxford and École des Ponts. Economic and agent-based models of 35+ countries. Advised governments across Europe, the Middle East, Latin America, and Asia. Behavioural economics, evolutionary anthropology, network science, and mathematical modelling — unified in a single system.
Orsi Adam — Coordination, operations, and investor relations.
Supported by advisory board and senior advisors from Oxford, LSE, and leading research institutions; a network science expert; and heads of product and IT operations.
Investment opportunity
FHSR's Pre-Series A round is currently open. Deal terms, investor materials, and the full deck are available on request.
- Defensible knowledge — thirty years of behavioural science, demography, and network modelling captured in one production system.
- Scalable SaaS — API-first platform; marginal cost of serving additional clients approaches zero.
- Enterprise contracts — POCs with enterprise and government clients already in progress. Clear path to £1B SOM within five years.
- Timing — synthetic data and digital twin markets growing 35%+ annually. First-mover advantage in behaviour-accurate simulation.
Contact
Tamas David-Barrett, CEO & Founder — tamas@fhsrglobal.com
Orsi Adam, Coordination — orsi@fhsrglobal.com
FHSR LTD — Oxford, United Kingdom — fhsrglobal.com
Enquiries from enterprise, government, and institutional investors receive a reply within five working days.